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Social Media for the Executive
"How many times have you heard, 'Not on Twitter / Facebook / LinkedIn? You're way behind.'"Pierpont Communications, a leading marketing firm here in Houston, recently took a look at social media from...
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How to Launch an Article Series
"... how to get more marketing mileage out of my blog posts"We frequently comment in our Internet Marketing Clinic that "Content is King!" What that means is that having good content on your web site...
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Companies in new age of networking
"Social media can be very helpful for a company to get ideas and receive instant feedback, and it's a way to get the word out about products and events. It's a publicity technique but more importantly,...
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Calling In Pros to Refine Your Google Image
"Google's ubiquity as a research tool has given rise to a new industry: online identity management. The proliferation of blogs and Web sites can allow angry clients, jealous lovers or ruthless...
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Brand Marketers Embrace Social Media
"The survey of US brand marketers found the majority already using social media."Interestingly, the top reason for not using social media seems to be a lack of understanding of how best to do it. That...
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Social Network Marketing Expands Sphere
"Social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce."Previous postings have indicated that social media are being used effectively...
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Making Money by Giving Things Away?
Sounds crazy, but the Internet has introduced some new ideas, and you need to understand the concept even if it is not for you.The post at the other end of the title link outlines the principles of...
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Reciprocal and Directory Links, Still Good Practice?
Yes, these are both still good ideas!Reciprocal links refers to the practice of exchanging links with other sites on the web, like, "you link to me and I 'll link to you." This practice has been...
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SEO Isn't Only About Google??
"It will be at least nine months -- and probably closer to a year -- before Microsoft takes over Yahoo's search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting...
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Opportunity Abounds!
I am continually impressed by how the Internet allows small businesses to compete effectively with much larger companies. That characteristic is one of the things that draws me to this field.I ran...
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Demographics of Facebook Growth
"Facebook may have started as a site geared toward the college crowd, but as the most popular social network in the US, it has broadened its user base considerably."Things are always changing on the...
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The right click distance can improve your search engine rankings
"Some search engines (including Google) seem to take click distance into account when calculating the ranking of web pages. The lower the click distance, the more value is given to a web page."Sounds...
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Social Media Measurement Lags Adoption
"The vast majority of professionals worldwide are using social technologies for business purposes..." The chart shown here breaks down the uses that professionals are making of social media. The...
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Improve Your Google Rankings!
Google is adding a new feature to its searches that provide more opportunity for informed search engine marketers ("SEM") to improve their listings. The new feature is additional links that are...
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Google Strikes WebPosition!
I have long used, and often described in class, a rank checking program called Web Position Gold. The software does many things beyond checking ranking positions, but I have never used other features,...
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How to Build Links Fast: 101 Tips & Strategies
"Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings."The authors of this article have provided a very...
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Synergy of Search and Social Media
"Research has shown that display ad exposure can lift consumer response to paid search."This research refers to paid search activity, but it seems fair to assume that organic search activity would be...
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Companies that Spend on Search Are Frustrated
"To improve results, the study recommended the use of dynamic landing pages, so that “users who click through find content, images, messages and offers that are customized and highly relevant to...
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Does Social Media Work for Small Biz?
"More than three-quarters of US small-business executives surveyed did not find social networks helpful for generating leads or expanding their business."This chart from a recent study shows that...
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Bloggers and (Personal) Brand-Building
"Nearly six in 10 of all the bloggers surveyed said they were better known in their industry because of their blog..."Blogging is showing a very high success rate in improving the visibility of a...
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